Rotoflowers connects growers directly with flower wholesalers and professional buyers. Through our sales platform, you order summer flowers straight from the source: fresh, up to date and reliably supplied year-round by trusted growers in our own network.
Our mission
We work closely with our growers and coordinate cultivation, seasonal planning and expected demand. This allows us to plan ahead, agree on volumes and respond to specific market requirements.
Whether you need established varieties, new crops or a dependable supply throughout the season, we work with you to find a solution that suits your business.
From harvest to delivery, we keep sight of the entire process. Flowers are transported dry and placed in water immediately after arrival. In our own production area, they are unpacked, checked and prepared for onward delivery.
This ensures that your order arrives fresh, carefully processed and in excellent condition.
We work with growers we know, visit and build long-term agreements with.
By planning ahead and supplementing the range through the auction where needed, we can offer a broad and current assortment.
Every delivery is checked and carefully processed in our own production area.
Our sales team understands the market and helps with assortment, availability and planning.
Our webshop and mobile app give you continuous access to current stock and special offers.
More than thirty years of experience in the flower trade and specialised in summer flowers since 2013.
Market & logistics
International cut flower supply is under pressure. That is exactly when trusted growers, careful planning and short lines make the difference.
Read more
Logistics
Reduced air freight capacity is putting African cut flower supply under pressure. For fresh summer flowers, speed and short lines become even more important.
Read more
Market
Dutch flower exports are changing. While traditional markets are under pressure, Central and Eastern Europe are growing in importance.
Read moreAssortment
An airy green cut flower with fine branching, ideal as a filler in field bouquets and modern arrangements.
Also known as baby's breath, a white cut flower with fine branching and long vase life, popular in romantic bouquets.
An airy white cut flower that adds romance and subtle elegance with its delicate flower umbels.
A colourful cut flower with star-shaped blooms that combines elegance and playfulness in every floral design.
Goldenrod adds a cheerful yellow accent to bouquets and symbolises prosperity and energy.
A cut flower with striking berries that symbolise love and happiness, perfect for romantic occasions.
Known as drumstick, round yellow flower heads that make a vibrant addition to modern arrangements.
Delicately coloured flower umbels resembling lace parasols, ideal for romantic celebrations.
Garden cress with small, fine flower clusters that add a light texture to bouquets and modern décor.
Sea holly with spiky, cone-shaped flowers, a unique, wild flair for natural arrangements.
Ordering
At Rotoflowers, you choose how you order. Through the webshop, mobile app, telephone, email or chatbot, your order is processed quickly, with personal support whenever needed.
View the full assortment on your computer or tablet. Available stock is reserved immediately and you receive direct confirmation.
The free Rotoflowers app for Apple and Android gives you access to current stock, offers and ordering options while on the move.
Prefer personal service? Our sales team can handle the ordering process and suggest suitable alternatives.
Send your order to our sales team. During auction hours, it will be processed quickly and answered as soon as possible.
Custom solutions
What started as a pilot has developed into a full part of our assortment. Available colours and finishes can be ordered directly through the webshop.
Looking for something specific? Almost any combination of colour, glitter and snow effect is possible. Together, we can create a finish that suits your collection, event or seasonal presentation.
View the dyed range
Request your personal login credentials and order through the webshop or mobile app. Questions about a product, planning or availability? Our sales team is happy to help.
